Drake's CD came with one of those stickers that advertises what songs are on the disc, for people too lazy to flip the CD over and read the track list on the back (these people probably ought not to be buying a Nick Drake CD anyway. They probably to be heading over to the N*Sync section of the record store to browse classics from the Spice Girls and 98 Degrees) I glanced over the sticker as I pulled the cellophane from the case, and nearly dropped it in horror. Right there in big black writing on a yellow background was an advertisement that the disc I was holding contained the song "Pink Moon," as seen on the Volkswagon commercial. Now it's insulting enough to be told that the CD you are holding, entitled Pink Moon, contains the song Pink Moon, but for it to be advertised as "As seen in the Volkswagon commercial?"
It's not just that it's a crass appeal to the type of people whose taste in music is decided by movie soundtracks and television shows (as featured on "The OC"). It's not just that it's a crassly commercial move to label an album with a reminder of your "favorite Volkswagen spot." It's that this particular album was written by a man so depressed he couldn't walk at times and whose music was totally misused in the commercial. It goes beyond disrespect. They didn't even try to understand what it was they were selling, just how they could sell it. It's the final reduction of art to nothing more than a tool of commerce.
Somewhere there's an executive out there who said to himself "Hey, people love Pink Moon in that new VW commercial, let's get that on the CD case!" I hope never to meet that man.