I remember the first time I saw flashy rims on a big truck. My first thought was "Those are pretty cool. I'd pay like $40 for them." Turns out they cost more like $1,200.
Why the hell would you spend that kind of money on RIMS (assuming you aren't rich.) How much time do you spend looking at the wheels of your car? I kind of get buying an expensive car for people who spend 3-4 hours a day in their automobile, but RIMS?
Are folks really so insecure that they are worried what random motorists who pass them on the highway and don't even see their faces think of them? Is it just about picking up women?
Of course this comes from someone who wears New Balance sneakers because they're comfortable and support my arches well. So I guess I am not an arbiter of cool.